Privacy Policy for Color Merge: Lock & Pop

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

1. Interpretation and Definitions

Definitions

For the purposes of this Privacy Policy:

• Application: Refers to Color Merge: Lock & Pop, the software program provided by the Company.
• Company: Refers to VIVIXGAMES, Turkey.
• Device: Means any device that can access the Service such as a cellphone or a digital tablet.
• Personal Data: Is any information that relates to an identified or identifiable individual.
• Service: Refers to the Application.
• Service Provider: Means any natural or legal person who processes the data on behalf of the Company (e.g., Google Play Services, Analytics, Advertising networks).
• Usage Data: Refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself.

2. Collecting and Using Your Data

Types of Data Collected

A. Automatically Collected Data (Usage & Identifiers)

When You use our Application, we (and our third-party Service Providers) automatically collect certain information to ensure the app functions correctly and to analyze performance:

• Device Identifiers: We collect unique device identifiers (such as Advertising IDs / GAID) for advertising and analytics purposes.
• Usage Information: We collect data on how You interact with the app, including level starts/completes, button clicks, and session duration.
• Diagnostics: We collect crash logs and performance diagnostic data to identify and fix technical issues.

B. Financial Information (In-App Purchases)

Our Service includes in-app purchases. When you make a purchase:

• Purchase History: We collect and share transaction history with Google Play to facilitate the delivery of purchased items (e.g., Coins, Ad-Free) and for financial reporting.
• Payment Data: We do not collect or store your credit card or bank details. All payments are processed securely by the Google Play Billing system.

C. No Personal Identifiers (No Accounts)

Our Application does not require or allow account creation.

• We do not collect your Name, Email Address, Phone Number, or Physical Address.
• There is no login system or third-party OAuth (like Google or Facebook login) integrated into the Service.

3. Use of Your Data

The Company may use the collected data for the following purposes:

• To provide and maintain our Service: Including monitoring usage and ensuring app functionality.
• For Analytics: To understand player behavior, improve level difficulty, and optimize the game experience.
• For Advertising: To show relevant ads and measure the effectiveness of marketing campaigns.
• To fulfill In-App Purchases: To ensure that the items you buy are correctly added to your game.

4. Data Sharing and Disclosure

We may share Your information in the following situations:

• With Service Providers: We share data with companies like Google (AdMob, Google Play Services, Firebase) to monitor and analyze the use of our Service and to provide advertising.
• For Legal Reasons: We may disclose your information if required by law or in response to valid requests by public authorities.

5. Data Retention and Security

We retain Usage Data and Purchase History only for as long as necessary for the purposes set out in this Privacy Policy.

• Encryption: All data collected is encrypted in transit using industry-standard protocols (HTTPS/TLS).
• Security: While we strive to use commercially acceptable means to protect your data, no method of transmission or electronic storage is 100% secure.

6. Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children. If you are a parent and aware that your child has provided us with data, please contact us so we can take necessary actions.

7. Your Data Rights & Deletion

Since we do not use an account system, we do not store personal profiles. However, if you wish to request the deletion of any data associated with your device identifier or purchase history, please contact us.

• Data Deletion Requests: You can send your request to colormergelockpop@gmail.com. We will process your request in accordance with applicable laws.

8. Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.